MAKE YOUR VOICE HEARD!
And orchestrate your web marketing in harmony.
The Web marketing mix has become vast, and artificial intelligence has already revolutionised practices. Each Web marketing strategy is unique, like your context, competition, target types, etc., and you need to optimise your budget because the possibilities are endless. Adgensite combines techniques and creativity to find and seduce your targets.
Targeting Vs Spraying
Global SEO (Content, Links), Mail Marketing, Social Networks, early adopters, ambassadors, influencers, partners…
Positioning, product and service advantages, innovation, prices and incentives, sales pitches, comparisons, etc.
Brand, image, personalisation, gifts and discounts, sponsorship offers, etc.
Performance monitoring, traffic and conversion analyses, BCG Matrix, competitor monitoring, opportunity studies, etc.
FROM CONTACT TO CONVERSION
ROI* is king (Return on Investment)
and Customer Relations is Queen. Your content and your offers are the key. They have to make it through the seduction stage to conversion.
Your statistics and our experience will guide you.
In the age of AI and Dark Social (conversations and publications in social networks or forums), natural referencing has been turned upside down to the point where all content needs to be rethought and restructured.
How can we bring together human intelligence and artificial intelligence? In an ever-widening spectrum of social media, turn yourself into an influencer!
DIGITALWORD OF MOUTH
Because the best marketing tool is customer-to-prospect recommendation, Adgensite offers enrolment strategies to turn your early adopters into customers and your customers into ambassadors and influencers.
Define and build the strategy that will ensure your success!
SHARE  | DIGITAL GIFTS  | LOYALTY AND SPONSORSHIP  | COMMITMENTS  |
|---|---|---|---|
| Social network sharing functions | Customer accounts with dedicated access | Welcome offers | Quote rewards |
| Social account management | Guides, white papers, glossaries, etc. | Loyalty programme | Ambassador programme |
| Social Accountcampaigns | Competitions | Sponsorship offers | Influencer recruitment |
| Etc. | Etc. | Etc. | Etc. |
WHAT DO YOUR FIGURES SAY ?
How can you: 1 – Invest in what transforms? 2 – Improve what doesn’t?
What data speaks for itself and what does it say? Your statistics are a treasure trove, but you need to know how to spot the nuggets that will help you make progress.
Experienced in the use of analysis tools, in particular Xiti and Analytics/Search console, but also SEO Ranking and site analysis tools, Adgensite helps you to understand the levers for development and how to break the deadlocks.
SEO TECHNICAL FOUNDATION
With over 25 years’ experience in SEO and Webmarketing, the agency provides you with expert advice and support to improve the visibility, traffic and digital marketing of your site.
Adgensite can help you create, redesign or technically optimise your site to meet all the requirements of Google’s SEO best practices, particularly since the Mobile First reform.
Every website produced by Adgensite incorporates the technical requirements and SEO constraints defined by Google.
As well as Google’s famous E-E-A-T criteria:
Experience, Expertise, Authenticity and Trust.
SEO
The full range of HTML markup integrated into the Template: Title & Description, canonical tags, Href lang, etc., as well as Sitemaps and structured data for content and products: effective indexing and positioning.
PERFORMANCE
Mobile First responsive template and caching.
Optimisation of the DOM and all home page elements for a Page Speed and Best Practices score close to 100.
BEST PRACTICES
Core Vital compliance, on-page experience, URLs preserved during redesigns, over-optimised content weight, script minification, on-the-fly Wbep and Jpg vignetting & optimisation, cleaning up of unnecessary elements, etc.
ACCESSIBILITY (SEO)
Even before the display options for the visually impaired: testing and correction of contrast and spacing between navigation elements.
